currently brewing : onward

the thing about coffee is that it is humble. warm. connecting. and surely this also has much to do with the coffee shop itself.
connecting? yea. connecting us to others, while at the same time reconnecting us to ourselves (schultz, 2011). helping you find back your very own peace. assuring your soul that warm is still exist in the middle of a long cold day. giving you a refreshment to move on and rock the day.

i used to refuse the fact that coffee is good. it was bitter and black and gloomy. but thanks to starbucks who had changed that mindset :) with starbucks, coffee turns to be a good experience. hey, that gloomy black thing could indeed be good!

not only coffee though, starbucks actually taught me a lot of things. to dare to dream. to celebrate little things. to find comfort in small things. to actually live with people. to follow your heart. to put your family at the top of the list, even when your company has grown into a worldwide chain. to love people.


schultz indeed has done a superbly good job. and good books :D if you are into books, pour your heart into it and onward by howard schultz are really worth reading!

some says starbucks does not brew good coffee.
oh. who cares?
and answer this : if its coffee is not good, how could it be the largest coffee chain on earth to date?